Learn How Manufacturing Your Jewelry in Thailand Can Lower Your Costs and Benefit Your Jewelry Business.

When you’re first starting out, it’s challenging to find a manufacturer that you can trust. If you’re looking for a new manufacturer after a bad experience, or just looking to shift focus strategically in your business, the same is true. It is challenging to find a manufacturer that provides goods that you can count on at a good price, and that you can trust to do what you need them to do.

In this article, we’ll tell you why finding a wholesaler in Thailand is a great move for your jewelry business, and we’ll even tell you exactly what company to use.

It’s clear that brands need a dependable wholesaler and manufacturer who can provide high quality goods at a good price.

Choosing where your jewelry business manufactures its goods is a huge decision. Beyond pricing and quality, which of course you will be looking for, it’s important to know that you can sleep at night knowing the conditions where people work in the factory you choose are safe and ethical. It would be a PR and morality nightmare to be caught in a sweatshop scandal like H&M.

As you look for the manufacturer that is going to collaborate with you, know that Malaysia, Indonesia, Thailand, India and Vietnam are “The Mighty 5” in manufacturing, as China moves to more high-tech manufacturing.

Among the Mighty Five, Thailand is emerging as the leading manufacturing destination. According to Deloitte’s 2016 Global Manufacturing Competitiveness Index, Thailand’s manufacturing exports were worth US$167 billion in 2014. While this puts it slightly behind India, it is it well ahead of Malaysia, Vietnam and Indonesia.

Due to a highly literate and skilled workforce, Thailand has achieved this high level of output and productivity despite relatively high labor costs as the average monthly wage is US$383. These relatively higher labor costs (in comparison to other countries in the Mighty Five) are a good thing because this means that the employees who are working on your jewelry will be well-paid for their work and you may even go so far as to share with your customers were and how your jewelry is made because you are proud of your Thai team

A jewelry wholesaler located in Thailand is a great choice because there have recently been many measures passed to promote Thailand as the world’s jewelry hub. They are increasing exports in Thailand to stimulate the jewelry industry and the economy. Your company could be a part of this explosive growth!

For example, imported jewelry duties are exempt on raw materials, semi-finished, and finished goods. That means that you won’t need to pay a tax on the goods that Thailand is exporting to you.

Thailand has recently been increasing the skilled labor salaries and wages which in turn raises the quality of goods. The labor skills that the labor force possesses is also improved because companies are valuing their employees more and investing in their businesses including getting loans to improve and upgrade their machinery and improve productivity. Your jewelry will be made with the most modern techniques on the most modern machinery, making it high quality.

As Thailand puts attention on enhancing labor skills, they are able to inform and educate smaller producers about production processes and technology that large-scale operators and foreign experts have. Although places like China have been manufacturing for a long time, as they shift to more high-tech goods, Thai people will be learning the techniques and skills that those in foreign factories have perfected.

Thailand is also investing in establishing specialized institutes to promote and develop craftsmen and skilled workers to preserve Thai heritage. While you may have specific designs that you want to create for your silver 925 jewelry business, you can be sure that the craftsmen and heritage of Thailand are being preserved through working on your jewelry account.

In turn all of these policy changes stimulate related businesses, tourism, and the general economy of Thailand. These changes have been commended globally, In fact, in 2014, the World Bank rated Thailand 18th overall in terms of the dollar value of its manufacturing output. In 2016, Deloitte promoted the country to 14th place based on the same criteria, a position it is expected to maintain until at least 2020.

Although the Thai jewelry industry is still growing and emerging, the Minister of Finance asserted that it has strong potential of Thailand.

As a jewelry business owner, this is great for you because it’s clear that the infrastructure is present for you to succeed in your business dealings with Thailand. With the reduced taxes and duties, the increase exports, the better work environments and wages for employees, you can feel good about working with a Thai jewelry wholesale supplier like ELF925.

Thailand also has relatively well-developed infrastructure with six deep sea ports and two international river ports. It is also developing its highway system to connect every province and offers rapid access to neighboring countries like Laos, Cambodia, and Vietnam. Additionally, plans are complete for a high-speed rail network that will serve the four corners of Thailand, and it will also provide a direct freight link to southern China.

This makes it easy to come and visit if you wish. You’ll be able to get where you need to go for business and leisure. It also inspires confidence around shipping. You will be able to receive your shipments smoothly and easily with all of the infrastructure that is now built and being built in Thailand.

Manufacturing Overseas

As a U.S. or E.U. business, there are many advantages of manufacturing in Thailand, including lower manufacturing costs than domestic, and with ELF925, a one-stop service that makes it easy for you to choose your silver jewelry, order in bulk, and receive your goods easily.

The disadvantages of manufacturing overseas are mostly moot when you look at what ELF925 offers. Some perceived disadvantages could be lower quality, lower labor standards and manufacturing standards, language barriers, and less payment security.

You won’t have any of those issues with ELF925. First of all, the quality of our jewelry is what we pride ourselves on. All silver jewelry (if it’s not silver it’s surgical steel) is 925 stamped silver jewelry. We only carry high quality products, our jewelry is all nickel- and lead-free and hypoallergenic, and we always source from conflict-free areas and conform to international, EU, and US regulations.

You never have to worry about  payment security because we have secure payment with Paypal and 2CheckOut, and if what you ordered wasn’t what you had in mind, we are return and exchange-friendly. We also give you all the information you need to track your package and make sure that you get what you need.

There is no language barrier because we have an international sales team that can work with your needs.

We also don’t have a minimum order quantity, something that often especially holds back new jewelry businesses from ordering from new manufacturers. Instead, we have a minimum order value of $99 which is beyond manageable for most jewelry businesses even if you are just starting out, and your order will be ready within 48 hours.

The Politics of Imports

Recently the 45th American Presidential Administration proposed a 20 percent tax on all Mexican goods to pay for a wall on the southern border of the U.S. between the U.S. and Mexico. While Mexico does make beautiful 925 sterling silver jewelry, a 20 percent tax on those goods for jewelry importers and businesses could cause the price of U.S. consumer goods produced in Mexico to skyrocket.

Although Mexico is one of the biggest trading partners with the U.S., this kind of tax would force American jewelry businesses to look elsewhere for reliable sources where they can import jewelry from for their businesses.

Thailand is an excellent choice for those shifting from Mexican jewelry imports to another wholesale jewelry company. Like Mexico, Thai jewelry wholesalers will provide great prices and very high quality goods. With the ELF925 shipping and ordering process, you will also receive your jewelry orders quickly and easily.

Conclusion

Ordering your wholesale jewelry from a Thai company like ELF925 checks all of the boxes. You’ll get the quality you’re looking for at the right price. You’ll receive your order fast from people who really care about your products, and you’ll sleep at night knowing that you’re doing business with an ethical company. We can’t wait to hear from you.

The post Skilled Labor, Lower Taxes appeared first on ELF925 Blog.

We Give You the Steps, You Implement

We have all walked into that jewelry store with a bunch of random pieces of jewelry. There is a somatic experience when you walk into a place like that: it feels scattered, cheap, and overwhelming.

That’s in brick and mortar stores. On an online store, there’s a very similar feeling, and the bounce rate is high on sites where the customer can’t find their place or can’t see the overarching brand’s story and contribution. Decide to “be somebody” as a brand and you will connect with more people than you can imagine.

If you are a jewelry brand going for a mid- to high-end look and feel, this article will help you put together or expand your existing 925 silver jewelry line in a cohesive way that will show customers that you know who you are as a brand and that you are serving a specific audience.

Demand

When you create product lines, the most important question to ask is, “is there a market for this?” In other words, will people want to buy what you’re selling?

Think about what is classic and timeless and what is trendy. There is always a market for these kinds of products.

At ELF925, we carry a variety of both trendy and classic pieces that are high quality. In contrast to other wholesale companies, our products are made of 925 sterling silver or surgical steel. These high quality materials always have demand.

Branding

When you are looking at what kind of products to add to your line, they need to be on-brand and also serve your niche. Your niche is serving a certain type of person: Are you serving the feminine girly girl? Are you serving the punk teenager? Are you serving someone who is really into high fashion and glamour? Are you serving someone who rides motorcycles and wears leather? Are you serving someone who is boho chic and likes to ride her bike across town?

Once you decide on your ideal customer, create an avatar of her. What kinds of jewelry does she wear? She will probably have an eye on the trends as most people do. Are you catering to those trends, or are you sticking to your tried and true branded designs?

Of course to stay on brand you will need high quality silver 925 jewelry to continue being a reputable seller, and you can find this at ELF925.

Cohesive Line

When you know what your brand is, you’ll be able to easily spot the pieces that will look cohesive in your silver 925 jewelry line. Make a moodboard for your reference. If the piece you’re considering for your new line would be on your mood board, it’s a yes. If not, it’s a no.

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Perhaps there is a certain color palette that you choose, symbols that work together, styles that work together, or all of these. There are lots of ways to make sure that your product line is working together. Keep an eye on what is selling the best and worst so that you can retire products that aren’t working and continue to promote and leverage the most popular products for the highest return on your investment.

Every piece that you are selling needs to communicate the story your brand is telling. It’s easy to stray from your branding and sell products based on a trend or an impulse.

To test the cohesiveness of your jewelry line, mix all of the categories into one (earrings, necklaces, bracelets, rings) and if everything can be worn together while still looking difference, you have a cohesive jewelry line.

When you keep your target customer in mind and every product you offer fits into that customer’s lifestyle, you will market and sell your products with ease.

Developing Products

Look at your mood board, review your brand’s story, and make a list of products you want to buy for your product line.

Don’t worry about if the products exist or not—just brainstorm. Once your list is complete, tackle each product one at a time, keeping the customer in mind.

You can most likely find each of the jewelry products on the ELF925 website where we carry sterling silver jewelry. With a wide selection of jewelry, you will find everything and anything that you need for your product line at great wholesale prices and ready to be private labeled by you and your jewelry brand.

It is likely that your jewelry line will contain symbols and materials that match together. Some examples are astrological signs, animals and insects, or inspirational words. These can be spread across different types of jewelry like earrings, necklaces, bracelets, and rings in order to create the collection.

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Alex and Ani is a good example of a brand with several cohesive collections. You can mix and match all of their pieces, and each collection has a theme of certain kinds of symbols that they incorporate into the jewelry designs. It’s clear that the symbols are carefully curated for each collection, and overall, the collections can be paired together with other collections—so much so that you can mix and match the charms on a necklace or bracelet.

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Crafting your story

Every brand tells a story whether the company is intentionally telling a story or not. That means the brand has a personality and promotes a certain lifestyle. Ideally, your story is intentional and portrayed in all of your images, communication, and customers can easily identify it.

How did your brand start? What is the story behind why you and your team loves jewelry? What kind of language do you use to describe how much you love this business and why you love jewelry? Create a poetic and beautiful way to tell this story and inspire your audience.

The story can be broadcast through so many channels; through video and multimedia, photography, and through public relations. If you can begin telling the story to your local newspapers and influential fashion bloggers, you can gain customers and audience just by talking about yourself and how much you love your job.

From the story is where you draw out the inspiration for your collections. Keeping your brand’s story and your ideal customer in line, you’ll be authentically sharing about what inspires you to go to work every day, and authenticity will in turn help your customers get to know why you do what you do and why your designs are the way they are.

If you do this well, your story will come through the products that you feature in your collections and your customers will even start telling your story for you!

Further Developing the Brand

The imagery of your jewelry brand will make or break the cohesiveness. The photography needs to be consistent. Some ways to keep it consistent are to always use the same lighting and the same backdrops. Some companies go as far as to use the same models which can also help.

Keep everything outward-facing in your brand consistent and you will get the hang of buying new items for your jewelry lines.

Instead of purchasing every piece that catches your eye, you’re keeping your customers in mind at all times so that they will recognize and stay engaged with your store which speaks to them.

When are the times when you have lost sight of your brand’s signature style? Where are there holes in your collection? What is your brand story?

Make a list of what products and collections is working, meaning they align with your brand’s story, they bring in revenue. Also make a list of areas where you could improve so that you can start to focus time and energy on those areas.

Growing Across Seasons

We all notice that with every season brands change what they are selling. Winter 2015 was different than winter 2016. That’s because it’s a different time with different trends, influences, and current events. The world can change a lot in a year, or even in a season, and creative inspiration shifts with it.

With a brand that is professional, the jewelry will change every season but the pieces you bought in past seasons will still merchandise well with the pieces from your very first launch. When this is successful, the collection can be described as timeless and you have achieved a signature style that your audience can easily recognize.

Conclusion

No matter where you are in the journey of creating your jewelry line, you can use these points to refine and improve what you have so far. Maybe one product line is thriving and bringing in a ton of revenue—it could be time to consider adding another collection that could expand your audience, make your brand stronger, and improve your revenue numbers.

Maybe one collection or product is struggling—it could be time to re-think the items within the collection, retire those that aren’t working, and add new ones in that clearly have a market share available. Remember that each season is an opportunity to launch something new in your jewelry business—to surprise and delight your audience and customers.

The post How to Create your Cohesive Jewelry Collection appeared first on ELF925 Blog.

Because Loyal Customers Come Back Again and Again

Loyal customers are the foundation of any business—without customers there is no business. In this article we’ll give you the best ways to ensure that your customers will visit often. Have you ever wondered how to rope in the customers who come across your jewelry on Pinterest and purchase, or those who only buy one item? In other words, one-hit-wonder customers who you would otherwise never see again?

What about the customers who buy a couple of times per year from your company? Maybe you want to increase their loyalty and engagement with your company and make them regulars. Without a strategy to retain new customers, up to 50 percent of new customers will never return to your business. Considering that it costs five to seven times more to acquire a new customer than to take care of existing customers, it’s a good idea to nurture those who are loyal.

Customer service

Customers like conducting business with companies that are trustworthy and dependable. 73 percent of consumers say friendly customer service representatives can make them fall in love with a brand. The saying that the customer is always right applies. When a customer has a complaint, do your best to resolve the issue or at least compromise.

Responses such as “That’s our policy” will ensure customers never come back. To make sure this is so, trust your employees and empower them to come up with solutions that will pacify angry customers. Your Silver Jewelry staff will respect you for empowering them and customer service will improve. Jewelry Newsline has a great guide on how to speak with customers.

As Bryan Pearson, loyalty expert, says, “Pursuing a customer-intimate strategy requires a fundamental shift of focus, from product to customer.”

Pay attention to customer concerns and complaints and make sure to create a log of the complaints so that your team can address them to improve the products and the means by which your customers receive their products and updates about their orders. When customers voice dissatisfaction, look at it as an opportunity to improve your products and processes.

Capture Information So You Can Stay in Touch with First-time Customers

Create a funnel so that you can collect the needed information about your customer on their first visit. The most basic information you will get from their first order is their email address, home address, and phone number, and birthdate which are all great ways to get in touch with your customers to offer them coupons and special offers.

The date of birth is important so that you can find out the age group or demographic of your customers, giving you the ability to create imagery and copy that will entice them. A great promotion idea is to send them a promotional birthday email for a deep discount on the week or month of their birthday, in a Silver Jewelry business providing a specific  925 Silver Jewelry offering during this special occasion.

48 percent of consumers say that the most critical time to gain their loyalty is when they make their first purchase or begin their service.

Then you will be able to nurture them on your mailing list, engaging with them long after their first purchase and beyond.

Nurture Your Customers and Communicate with Them

Engaged consumers buy 90-percent more frequently, spend 60-percent more per transaction and are five times more likely to indicate that yours is the only brand they would purchase in the future

Some tactics for engaging with your customers are through email marketing and mobile SMS text messaging to tell customers when there are sales, special offers or events, or VIP coupons going on for your business. You can collect all of the necessary information through your loyalty program.

Segmenting your email marketing list by customers who are interested in specific types of products will make it easier to make targeted offers featuring the products that they would be most interested in.

One way to engage new customers is to send an automated coupon to first-time customers that incentivizes them to return within two weeks of their first purchase.

The probability of selling to an existing customer is 60 to 70 percent. The probability of selling to a new prospect is 5 to 20 percent. Existing customers already know, like, and trust your brand. With new traffic to your website and new engagement with your brand, you need to start from scratch building that relationship. Put your focus on nurturing existing customers and you will create lasting business and relationships.

All of your messages don’t need to be advertising or promotions—you can create familiarity and relationship by sharing on-brand or useful information that creates a conversation with the customer.

Create a Loyalty Program

Loyalty programs are a must because a 5 percent increase in customer loyalty can result in more than a 25 percent increase in revenue. That’s a big jump! When you create a loyalty program, strategize so that the rewards are relevant and exciting for customers. The loyalty program also needs to be easy to understand and easy to sign up. Pitch it to your customers clearly with to-the-point copy or video. Make it easy for them to say yes!

Your business can use a variety of incentives and promotions such as buy two, get one free; frequent shopper points; rebates; adding a free service to the sale; gifts; and gift cards. All of these options offer an incentive for customers to choose your business when they decide to spend their disposable income.

Coordinate your incentive program with marketing so that the the incentive is appropriate for the segment of your audience you are sending it to. Incentives and promotions are a great way to boost business during slow seasons and to promote new products.

Ask for Referrals and Social Media Sharing

Your most loyal customers are four times more likely than new customers to refer or share your products with their friends.

The best way to leverage this fact is to ask your most loyal customers personally to refer your jewelry business to their friends. Ask them to share on social media or to forward your email to their friends.

In fact, people are four times more likely to buy when they are referred by a friend

Give them VIP discounts and offers and release new jewelry lines and products to them first. Show them that they are your priority before you release your announcements publicly.

Upsell

When an existing customer with an account is shopping, create a special offer just for those frequent customers where you can upsell another product to them while they are in their shopping cart. Create messaging that says “We’ll throw in this product that you were looking at for $20 off!”

How could they resist an offer like that? After all, it is 10 times easier to upsell existing customers than win new ones.

Establish a Sense of Familiarity and Branding

Create a branded experience that is dependable and cohesive so that your customers know what to expect from you and can identify your brand out of a lineup. That means it needs to be unique and consistent. Create uniqueness and consistent messaging and visuals in your emails and social media promotions.

As Noah Fleming, loyalty expert, says, “Customer retention starts LONG before the sale is ever made.” This refers to the branded experience of the ambience and the customer service.

Packaging is important, especially for the jewelry industry! Make sure that the packaging of your beautiful jewelry pieces are packaged in a way that shows the customer you value them and that creates a special experience when they receive the shipped item in the mail.

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You can also add small gifts or hand-written notes to surprise and delight your customers.

Conclusion

Nurturing your most loyal customers is the best move you can make as a small business. As we discussed here, loyal customers are more likely to buy and more likely to share your business and products with their friends. Serve them. Ask them for their contact information on their first purchase. Give them promotions and offers. Keep in touch with them and make conversation with them. They clearly love your brand already—you just have to continue to be awesome and acknowledge that they are the reason you’re still in business.

The post How to Make One-Time Customers into Loyal Customers for Your Jewelry Business appeared first on ELF925 Blog.

Here’s how

Building an online business takes grit and dedication. Today the internet affords us the opportunity to start many different kinds of businesses that we can profit from without going into an office.

So you want to start your own online jewelry business?

As a wholesale jewelry business, we have the tips and help you need to get started for a comparatively small investment.

Decide on your brand

A brand is aspirational; when you sell a brand, you sell the lifestyle that the brand stands for. Your brand is what sets you apart from other online jewelry businesses. What are the qualities that you want your jewelry line to be known for?

Some different words that come to mind are quality, elegance, exotic, eclectic, fun, creative, simple. Choose only 3 qualities that you want to be known for the most so that they are memorable. This is your elevator statement about your brand.

Decide on the brand name using ideas such as family names, a description of the experience, or make up your own word!

Making a mood board on Pinterest with different images of what your brand represents will help focus your energy on the colors, typefaces, images, styles that you are bringing to your customers. What kind of person will shop at your store? A person with a boho style? Punk style? Preppy style? Let your brand be niche and specific; this is how you can capture people because your message will deeply resonate with them.

Your brand needs to be memorable and easy to spell so that people can find you online.

Enlist a wholesale company to provide your product

You might decide to start your own handmade jewelry shop, and that is a beautiful goal. However, it can be challenging for people who make handmade jewelry to fill out their inventory and give their customers enough options to choose from.

Ask Andrea Ayers, who started a t-shirt company that was wildly successful! She bought the t-shirts wholesale and sold them as part of a brand for yogis.

The best way to fill out your inventory and jewelry lines is to add the wholesale jewelry to your product line. ELF925 has the most high-quality silver jewelry that you can find on the wholesale market and our products are all sterling silver or stainless steel. Your customers will think of your brand as high quality and worth the money that you are charging when you include this type of high-quality jewelry in your product lines.

Create shops on various retail websites under your brand

There are so many outlets and places where you can sell your jewelry brand.

• Etsy is a handmade and vintage jewelry website. It has a large community and there are many people who make their living on this platform.
• Ebay has different ways that you can sell your wares. You can sell as an auction, which you might try when you are just starting out. Or you can also sell as a “buy now” options which means that the price is fixed.
• Sites like Poshmark which sell used jewelry could also work for you.
• When you have an inventory, it will be helpful for you to have sales coming in from various places.
• Your website will need to be your main hub for where you sell from. In order to make this happen, you will need to market heavily. Some ways to market are to work with “influencers,” or people who have many social media followers and who are able to influence others through their recommendations and their words.
• You can write guest posts on jewelry and trends on websites where your target audience hangs out in order to drive traffic to your website. Make sure that you are consistently driving traffic to your website.
• Amazon is a huge marketplace with competitive prices. You will want to research if it is worth your time to compete on Amazon. Your competitors may have a hold on the prices and in the market. In some markets, the prices are very low, and in others they are fine and you can make a good living.

Buy your wholesale collections

Decide what kinds of jewelry styles and metals you will specialize in. You can create a brand based on certain symbols, a certain color of metal, or a certain lifestyle or look.

Who are your customers? Who is in your niche? Create an avatar of your ideal customer with the following questions as a guide:

• How much money does she make?
• Where does she live?
• What is her lifestyle like?
• What does she do for fun?
• How often does she indulge and treat herself?

Once you create your ideal customer avatar, you will be a step closer to deciding what kind of jewelry you will be selling.

Think of your ideal customer when you are deciding on the symbols, looks, and metals that you sell. In our wholesale collection, there are so many different styles of jewelry that will match any of your avatars including Swarovski, charm bracelets, body jewelry, rings, pendants, and more.

Then, you can look through our many categories of different kinds of wholesale jewelry and choose which ones align with your brand’s messaging.

Photograph the collections

You will need beautiful photographs of your jewelry in order to make them appealing on the internet.

You will want to have a large variety of product images featuring the products you have chosen from different angles and close-ups, as well as a lookbook that shows the lifestyle of your customer avatar. This is like a catalogue shoot that your customers will be able to relate to and see themselves in.

In addition, make sure that you have reviews and stellar product descriptions. A confused customer with questions is hard to sell to. With product descriptions that answer all your customers’ questions, you will have a much higher conversion rate.

To receive online reviews of your products, you will need to run promotions. Here are some promotion ideas:

• You can give away free jewelry to some customers in exchange for reviews.
• You can run a promotion with a discount for customers who write reviews.
• You could give coupons out to customers who write reviews. They can use these coupons on future purchases with your company.

Images are everything on the web, as we can see from the popularity of applications like Pinterest and Instagram. These are great places to promote and market the beautiful photographs of your jewelry.

You will need to take photographs with models to showcase the lifestyle of your brand, and you will also need product shots that are clean and professional to display the beauty of the items in your jewelry line.

Market your online store through various channels

Marketing is the most important way you can make sales. Without marketing, you will have no sales. You will need a marketing plan including the top four ways you will approach marketing. There are many different avenues and channels that you can use, but focusing on your top four marketing channels will help you be successful and get results instead of being scattered.

How are people going to find out about your company and your brand?

Talk about your jewelry business with your network every chance you get. Reach out to your network and tell them that you have started a new venture, then give them the information about it so that they can look it up and buy from you.

Sell

Selling your jewelry will require that you are a good salesperson. Fortunately, our wholesale jewelry is easy to sell because it is incredibly high quality. It’s made of stainless steel and sterling silver with no nickel. It is mostly hypoallergenic (besides rose gold pieces, which can’t be hypoallergenic anyway because rose gold has copper in it).

Selling is about helping someone get what they want. When you frame it in this way instead of thinking that you are selling because YOU need something, selling becomes a lot easier because you are being of service.When you decide how you are being of service through selling, it will come naturally to you. For example, you could say “I help women upgrade their wardrobes and feel great about themselves.”

Online

Through good online marketing, you will be able to build momentum and sell your jewelry line.

Some tools in your toolbox should be Google Adwords, retargeting, and affiliate advertising. Also working with online influencers on social media can tremendously with driving traffic to your site

At local stores

While you will of course have an online presence, you can also work with stores in your local area to carry your jewelry. This will help you gain traction in your local market, let people know that you have started a new jewelry company, and they can pass it on via their social networks and word of mouth.

You can also sell your jewelry line at local fairs and parties to get the word of mouth out there. When you sell at places like this, always have your square ready to take payments at the point of sale to make it easier for customers to get the pieces that they want.

The post 7 Steps to starting a jewelry business appeared first on ELF925 Blog.

In March we celebrate Saint Patrick’s Day, a holiday that many people associate with drinking heavily. But for those who are Irish, Saint Patrick’s day symbolizes their heritage, as Saint Patrick is the patron Catholic saint of Ireland.

He was a missionary who brought Christianity to Ireland, and with that, the traditional Pagan religion was driven underground and Ireland as we know it today is Catholic.

Even those who are not Irish love to celebrate Saint Patty’s day by wearing green, and Irish families celebrate with green clover decorations and corned beef and cabbage, a traditional Irish dish.

Those with Irish friends and family will enjoy making it a special day of celebration, and as a jewelry store owner, you will have the opportunity to help people make Saint Patty’s Day even more special.

Historically, Saint Patrick’s Day was a day commemorating when Saint Patrick died.

Since many people like to give gifts of jewelry on this day, your marketing can include images of clovers, celtic knots, the Irish flag, and Irish lettering. There is a lot of imagery to work with.

Of course, clovers and the color green (for the rolling hills of Ireland) are obvious choices for Saint Patrick’s Day. Although you may think that clovers are cliche, this is not so, as it is the traditional symbol of Ireland.

Clovers and shamrocks are a loved symbol of Irish pride and it’s also a good luck charm. We have lots of Saint Patrick’s Day clover pieces of jewelry to bring you luck throughout the year!

According to Irish tradition, every leaf of the clover has a symbolic meaning and represents a virtue. The first leaf is for hope, the second is for faith and the third is for charity; the fourth leaf would be for luck. This is where the superstition that four leaf clovers are lucky comes from.

In addition, the Triquetra is the celtic knot with three ends, which has many Pagan spiritual meanings. When Saint Patrick arrives in Ireland, he was a missionary and used the shamrock with three leaves to explain the trinity to the Pagans.

When customers come to your shop it will be important to ask about their heritage. Who are they shopping for? What is that person’s heritage? What is their connection to Ireland and Irish traditions? This will be good to know when helping them choose a gift.

Perhaps some people would be more interested in traditional celtic 925 silver jewelry while others would be more interested in Irish symbols such as clovers and green emeralds.

Find out who they are shopping for, what they have in mind, and then make your recommendations.

You’ll see lots of green beads, big hats, and leprechaun costumes, but celebrate this festive holiday in style with some classic jewelry in 925 sterling silver. We have both kitschy and cliche novelty Saint Patrick’s Day jewelry for those that want to have fun with their style, and we also have subdued and timeless Saint Patrick’s Day jewelry that can be styled for any time of year with any outfit.

Here are some choices of timeless, classic, and trendy Saint Patrick gift ideas that your customers will love this year:

Silver Lucky Clover Cubic Zirconia Ear Studs

These beautiful and elegant 925 silver earrings are a perfect lucky charm for Saint Patrick’s day and for every day in between. The four leaf clover shape has a beautiful symmetry to it that can look like a flower, and the way the CZ is set in the earrings looks exceptionally sparkly and luxurious, almost as if there were more stones in a pavé setting.

The oxidized silver provides a beautiful contrast with the setting of the stones and accentuates the curves of the design, making these a modern yet timeless choice.

There is nothing kitschy or cliche about these earrings! They have a sophisticated look that can work every day.

Silver Horseshoe Bracelet
Another timeless symbol of luck is, the horseshoe. Good fortune will come your way when you put on our delicate horseshoe bracelet. This is a symbol that has been known to protect against negativity and bring good luck. Some say that hanging a horseshoe above the door to your home with the points upwards will bring protection and good luck.

Originally horseshoes were said to be good luck because they were made from iron, a metal that withstood fire and which symbolized strength.

Using horseshoes was most likely because ofwar. Since the Celts were fierce warriors and master metal workers, they knew how to work with iron and make some of the most advanced weapons of their ancient times and strong chariots.

According to folk tales, iron is the “blood of the earth” and had magical significance for Celtic tribes.

In Irish culture, Celtic brides were known to sew a horseshoe into the hems of their dresses to bring longevity and prosperity to the marriage, and to ward off evil spirits on the wedding day.

Wholesale Shamrock Ear Studs

These simple and cute four-leaf clover studs with a little CZ stone set on one of the leaves are great for everyday. They are perfect for the woman who has more than one ear piercing, who can rock studs and dangling earrings, and they can also serve as a basic to be worn daily because of the high-quality sterling silver posts that will stay neutral and protect her ears.

Silver Shamrock Bracelet

Bring good luck into your life with this sterling silver shamrock amulet bracelet. You can wear it with anything and everything, as the simple silver design is versatile and can easily become part of your everyday jewelry collection. With a high-polish shine, the 925 sterling silver bracelet is sure to be best seller in your shop.

Silver Clover Ring

This simple and dainty-looking 925 sterling silver ring is perfect to go with the stacked rings trend. At the same time, it can look simple alone, complimenting a woman’s heritage and outfit at once. Keep this one in stock with the rest of your stacking rings and it will surely become a best seller.

Crystal Gold Flower Necklace

Isn’t this piece ‘just gorgeous,’ as the Irish would say? The gold plating contrasts so beautifully with the white enamel and the crystals. It looks very luxe and high-end, and the materials used to create this beautiful piece are high quality and nearly indestructible, as it is made from surgical steel. Who knew that surgical steel could look so beautiful!

Silver Knot Jewelry

The Celtic knot jewelry that we carry is distinctly and traditionally Irish. It it is known as the mystic knot, or the endless knot, and has a spiritual meaning that references earth’s patterns: there is no beginning or end, and the essence of the natural world is that there is a timelessness to it, the birth and rebirth cycles of nature with the seasons and the moon cycles.

Many Celtic knots have a four or three-point design, and both of these have significance. Three, also known as the Triquetra, can symbolize the triple goddess, and it can symbolize the Cosmos, Earth, and Humans or Mind, Body, Spirit as a trinity for the Celtic people. In a Christian ideology after the missionary Saint Patrick’s arrival and the transition from Paganism to Christianity, this would symbolize the Father, Son, and Holy Spirit.

Triple Goddess Jewelry

The traditional celtic and pagan triple goddess symbol symbolizing maiden, mother, and crone, the lifecycle of a woman. The celts were actually pagan people before Saint Patrick arrived on the island of Ireland. We carry necklaces and earrings that feature the triple goddess symbol, and this is a beautiful and uniquely Irish piece with a lot of history and interesting story behind it.

Knot Ear Studs

These beautiful and traditional stud earrings look luxurious and high-end with the gold plating. These would be the perfect gift for Saint Patty’s Day and will look very chic on any woman!

Silver Shamrock Charm

We also have the choice of the fun, green, and festive Saint Patrick’s Day jewelry. For example, try this cute charm which can be added to her charm bracelet to remember a particularly special Saint Patty’s Day or someone in the family. There is a variety of 925 silver charms that you can find on our site in addition to this one.

Wholesale Silver Clover Leaf Pendant

This high quality and sparkling white CZ stone necklace is a great accessory for Saint Patrick’s Day. You’ll see lots of three leaf clovers as a symbol of Irish pride, and four leaf clovers as a symbol of good luck. Hang it from a silver chain and it will put some spring in your St. Patrick’s day step!

Whether you get in the Saint Patty’s Day celebration spirit with green beer, wearing green, or accessorizing with one of our beautiful and trendy St. Patty’s Day jewelry pieces, have a fun St. Patty’s Day!

The post Both Fun and Timeless Irish Jewelry for Saint Patrick’s Day appeared first on ELF925 Blog.